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LET’S TALK! What Happened To Kizz Daniel’s King Of Love Album? Why Have We Forgotten It So Soon?

Hope was indeed high when we heard Kizz Daniel was finally dropping an album, but why does it seem we’ve erased our thoughts about the album so soon.

When Kizz Daniel announced his album few weeks to the release, there was much fanfare we were finally getting a project from someone who had prided himself as a “No Bad Songs” artist.

For most, Kizz Daniel falls into the cadre of artists who are on the heels of Wizkid and Burna Boy. When it comes to songwriting and charisma, there was nothing much differentiating Kizz from these artists.

What lacked was the financial muscle to expand that artistry and bring in more exposure. And being independent, Kizz Daniel lacked that.

All that would change when weeks before the King Of Love release, it was made known Kizz Daniel had joined the premier distribution platform, EMPIRE.

Surely, this album’s distribution and marketing would be amplified now that EMPIRE was involved. With snippets from songs like Ada and Boys Are Bad and with a properly executed rollout plan, we were all amped up for the best album of 2020.

But What Happened?

Dropped on a Thursday evening, trends on social media all circulated about the album. Song titles started trending, people began to argue and by deep in the night when most people had listened to the album, they were not just impressed by what they had heard.

Here’s Why

Before Kizz Daniel released his album, the industry had been tuned to an influx of varieties—we saw a rise in Afro fusion—pop, Rnb being mashed up with hard hitting percussion of Afro beats.

We saw new artists raise the bar with relatable tracks. We heard Fireboy’s debut album and we could relate with it effortlessly.

We got tuned into an experimental world with Rema. A genre-defying artist. One who could reform trap into an edible for his fans and then make an Afro-fusion track people could connect to.

The game had changed since we heard Kizz Daniel’s No Bad Songs project. There was no vibes or shekpe music again. Artists became intentional with the songs they were releasing. Conscious music listeners could fxck with. They were either addressing a topic, revealing their emotions or telling a story. Songs built on these frameworks were destined to be hits upon release.

And save from Ada, Boys Are Bad, Aii and Jaho, listeners were left with a sour taste after listening.

There Was The Connection Problem

The narrative was maybe lacking. Or perhaps it was the problem of those who listened who failed to grasp the message Kizz Daniel was trying to pass across.

While one can’t narrow down a particular reason why we’ve forgotten the album so soon, often times when albums don’t do well, it’s an issue of relatability.

Then it’s the weakness of the artist to properly convey the theme of the album. Not to compare, but check one love album that has also dropped this year—Chike’s Boo Of The Booless, why is it still on the lips of everyone?

Because we could connect and understand the content,

Everyone who has heard Kizz Daniel’s “King Of Love” album would differ on its quality and relevance.

To you,

What Could Be The Reason?

Why Have We Forgotten About The Album So Quickly?

Let’s have your views on this.

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